Released in limited quantities, the APL's basketball line features the company breakthrough Load 'N Launch™ patented technology designed to instantly increase the vertical leap of those who play in the basketball shoes. This revolutionary technology provides maximum rebound effect through a unique device to help propel the athlete upward. The Load 'N Launch™ technology is housed in a cavity in front of the ball of the foot that reacts to direct compression applied by the athlete. With a lightweight, sleek design featuring extensive carbon fiber synthetics, the line is distinctive both on and off the court. The company also launched its ultra-exclusive Men's and Women's Athletic Propulsion Labs® Joyride, TechLoom Pro, and Windchill running shoe lines featuring a similarly innovative Load 'N Launch™ and Propelium running technology. This was then followed by a new high-performance apparel line released in January of 2015.