Based in Los Angeles, Athletic Propulsion Labs™ was founded in 2009 and is the brainchild of twin brothers, Adam and Ryan Goldston, who are former basketball and football players from the University of Southern California. The company is dedicated to providing exclusive high-performance athletic footwear and apparel products utilizing a combination of breakthrough technology, advanced materials and innovative product design.
As former high school and college athletes, the Goldston brothers, along with many athletes and weekend warriors, consistently pursued a higher level of athletic achievement and endurance. Increasing their vertical leap became the ultimate challenge and inspiration for their technological quest, which is personified by the company’s brand platform, STOP DREAMING™. JUMP HIGHER.
Released in limited quantities, the APL's Concept 1, Concours and Concept 2 basketball lines feature the company’s breakthrough Load ‘N Launch™ patented technology designed to instantly increase the vertical leap of those who play in the basketball shoes. This revolutionary technology provides maximum rebound effect through a unique device to help propel the athlete upward. The Load ‘N Launch™ technology is housed in a cavity in front of the ball of the foot that reacts to direct compression applied by the athlete. With a lightweight, sleek design featuring extensive carbon fiber synthetics, the line is distinctive on and off the court. In biomechanical testing at a leading west coast university laboratory, the Athletic Propulsion Labs® shoes delivered increases in vertical leap of up to 3.5 inches when compared against a leading competitive brand’s most expensive basketball shoe. APL’s Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.
The company intends to follow up the launch of the basketball product line with additional ground-breaking basketball concepts and an ultra-exclusive Athletic Propulsion Labs™ running shoe line featuring a similarly innovative running technology.