Fifteen years ago,
We built something the world had never seen before. A silhouette so effective it became the first and only basketball shoe ever banned by the NBA for performance enhancement reasons.
The ban arrived before a single pair of APL Concept 1s touched an NBA court. What we created was measurable, undeniable, and powerful enough to redefine what performance technology would mean. That moment validated everything. It confirmed that Load 'N Launch was exactly what we said it was, and the world took notice.
The work hasn't changed since then. We still build with the same precision, the same commitment to advancement, the same belief that real innovation requires pushing past what's comfortable or expected.
Fifteen years later, we're still asking how much further innovation can go, and we're still the ones finding out.
