Our Mission

APL sits at the intersection of luxury and performance, creating the world's finest  footwear for optimum comfort for all aspects of your lifestyle from training to travel and everything in between.


Our Story

Based in Los Angeles, APL (Athletic Propulsion Labs®) was founded in March 2009, by then 22 year-old identical twins Adam and Ryan Goldston. As former two sport collegiate athletes, playing both basketball and football at the University of Southern California, Adam and Ryan created APL; a company that makes revolutionary products symbolizing the intersection of luxury and performance.

Today APL is globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by “providing an undue competitive advantage” to the wearer. Beginning in June 2014 the company pioneered the “luxury performance segment” of the athletic footwear market in connection with the launch of its running and training shoes for men and women. The combination of APL’s world-class patented technologies and its unique, innovative design vision has enabled APL to be carried in over 300 of the finest luxury retailers in the world from Bergdorf Goodman, Neiman Marcus, Net-A-Porter, Mr. Porter, Barneys New York, Bloomingdales, Saks Fifth Avenue, ShopBop.com, East Dane, Lane Crawford, Level Shoes, Matches Fashion, Harvey Nichols, Selfridges to Le Bon Marché. Most recently APL has launched global partnerships with American Airlines, F45 and the Williams Racing Team and APL will be opening it's first global flagship at The Grove in Los Angeles, December 2019. 

Co-Founders Adam and Ryan have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs age 35 and under in the U.S. APL was also recently named as “One of the Five Best New Sportswear Brands in the World” by ISPO, the international sporting goods organization in addition to being named to the 2015 Game Changers List by Men’s Fitness. Adam and Ryan were selected to the Forbes 30 Under 30 class of 2016 in the Retail & Ecommerce category. This list recognizes America’s top young entrepreneurs and game changers representing the countries future and present leaders. They were also selected to the Los Angeles Business Journal 2016 Twenty in Their 20s, featuring LA’s top 20-something entrepreneurs. In July 2016 Adam and Ryan were inducted into the Council of Fashion Designers of America, Inc. (CFDA), whose membership consists of America’s foremost designers.  In 2017, Adam and Ryan were selected to the WWD 40 under 40 list. Most recently Eric Garcetti, Mayor of the Los Angeles declared October 12th as Athletic Propulsion Labs, LLC (APL) Day in the City of Los Angeles.