Athletic Propulsion Labs is committed to giving back. We focus our efforts on women’s health issues, in particular the fight against Breast Cancer, assisting children in need, scholarship programs, and solving the homelessness issue in our hometown of Los Angeles. Our mission is to find new and innovative ways of making a difference that can deliver real change within our global and local community. Some of the key causes we currently support include but are not limited to the following.
Women’s Cancer Research Fund (WCRF), A Breast Cancer Research Foundation
For the past several years, Athletic Propulsion Labs has annually partnered with the WCRF, a charitable program of the Breast Cancer Research Foundation program, in support of Breast Cancer Awareness month. We donate proceeds from our limited edition Breast Cancer Awareness running and/or basketball shoes to support the innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment, and prevention of women’s cancers—most notably, the Breast Cancer Biomarker.
LA County has one of the highest rates of homelessness in the Nation, and effective policy, multi-agency collaboration, and a systems change approach is needed to reverse this trend. The highly innovative Shelter Partnership addresses the causes of homelessness by building the capacity of community-based agencies, developing resources for affordable housing, and providing decades of housing policy and expertise to state and local government. As a defining “civic and moral issue of our time”, APL has made wide scale footwear and apparel donations to the S. Mark Taper Foundation Resource Bank to assist with meeting the basic needs of the city’s homeless population in order to reverse the trend.
Mychal's Learning Place provides the support, training and opportunities to youth and young adults with developmental disabilities to build their independence and pursue their goals and dreams. APL has been actively supporting their athletic programs, especially their basketball team, since 2017.
Otis College of Art & Design
Currently considered the leading design school in the U.S. and L.A.’s premier Art and Design School since 1918, offering BFA and MFA degrees in fine art, graphic design, fashion design, digital media, and more, APL has supported the scholarship fund and internship programs for Fashion and Product design as part of our commitment to fostering new and emerging design talent.
Learning Lab Ventures
Learning Lab Ventures (LLV) was established to disrupt the generational cycle of poverty by meeting the education and enrichment needs of children living in some of Los Angeles’s most underserved neighborhoods. Los Angeles has the highest poverty rate of all of the major cities in America. 29% of children in Los Angeles live in poverty. LLV aims is to truly disrupt the generational cycle of poverty through providing intensive after-school education and enrichment programming for low-income students in Los Angeles. 100% of their students graduate high school, with 90% of their students improving their grades in one or more core subjects and 95% of graduating seniors going to a four year college or university. APL is partnering with LLV to support each graduating class with APL athletic footwear throughout their college careers.
Baby2Baby provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.In the last 8 years, Baby2Baby has distributed over 70 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and under-served schools as well as children who have lost everything in the wake of disaster.
NFTE (The Network For Teaching Entrepreneurship) activates the entrepreneurial mindset and builds startup skills in youth from under-resourced communities to ensure their success and to create a more vibrant society. APL actively supports the NFTE mission through their Los Angeles scholarship program.