Privacy Policy
Last Updated: 10/01/2025
Athletic Propulsion Labs ("APL," "we," "our," or "us") operates the athleticpropulsionlabs.com website and other digital properties that we directly link to this privacy policy (collectively, the "Site"), hosted in the United States. We want you, the visitor to our public website, to understand how we collect and use data about your Site visit. This privacy policy ("Privacy Policy") identifies what information we collect, and what it is used for and who it is shared with when (1) you access and/or use our Site; (2) you communicate with us in any manner, including by email, direct messaging, telephone, and/or in person ("Communications" and "Communicate"); and (4) we interact with certain third-party partners.
Please note the following sections that include important disclosures related to our Websites and Services:
Cookies, Advertising, and Tracking Technology Disclosures: To learn more about how our Websites, Products, and Communications use cookies and related technologies (including from Third Parties), see Cookies, Advertising, and Tracking below.
Your Choices Disclosures: To learn more about your choices concerning your information, see Your Choices below.
If you are resident of certain states or countries, you may be entitled to additional rights. Please see the following quick-links below for easy access to additional information for such residents.
CA Residents: If you are a resident of California, please see our California Privacy Notice below.
CO, CT, DE, IA, MD, MN, MT, NE, NH, NJ, OR, TN, TX, UT, and VA Residents: If you are a resident of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, please see our U.S. "Controller" Privacy Notice below.
Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.
Canadian Residents. If you are a resident of Canada, please see our separate privacy notice (PIPEDA page).
Japanese Residents. If you are a resident of Japan, please see our separate privacy notice (APPI page).
European Residents. If you are a resident of the European Economic Area or United Kingdom, please see our Notice to European Users below.
The privacy policy for the Site is set forth below and you should contact privacy@athleticpropulsionlabs.com if you have questions or concerns about this policy or the use of your information.
Information We Collect
Depending on how you interact with our Site, the nature of our Communications, and how we may interact with certain third-party partners, we may collect the following information:
Registration Data. This information includes your user name, email address for sign-up, and password.
Contact Data. This information includes your first and last name, address, telephone number, and email address.
Device Data. Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers.
Profile Data. Information you include in your account profile which may include your full name and other information you choose to voluntarily provide.
Online Activity Data. This information includes your browsing or search history, and other information regarding your interactions with our Websites, emails, and advertisements.
Demographic Data. This includes information about your age and gender.
Geolocation Data. This information includes imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level).
Transaction Data. This includes information about products you have purchased, placed in your shopping cart, or considered, your preferences on various products and brands, photographs of your receipts containing purchases, and related information about your commercial activities.
Payment Data. This information includes your payment method like your credit card number, card expiration date, security code, and billing address. Payment information may be processed by our payment processor, in which case such payment processor will be collecting and processing such information on our behalf and share with us limited details as necessary for us to verify, record, and fulfill completed transactions.
Personal Contacts Data. This includes the first and last name, email address, and phone number of your personal contacts that you provide to us.
User Content. Information such as your Communications with us and any other content you provide, such as social media profiles, photographs of receipts, images, videos, survey responses, comments, product reviews, testimonials, and other content.
Audio and Visual Information. This information includes photographs, images, videos, and recordings of our voice (such as when we record customer service calls for quality assurance).
Inferences. This information includes inferences drawn from or created based on the information identified above.
Sources of Information
We collect your information in three ways: (1) directly from you when you use our Site and Communicate with us; (2) automatically using online technologies when you engage with our Site and Communications; and (3) from our third-party partners.
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Directly from you. We collect information directly from you when you engage in any of the following:
Place an order on our Site
Return an item or make an exchange
Inquire about our services
Request a catalog or other information
Receive a gift package
Create an account at athleticpropulsionlabs.com
Sign up for Athletic Propulsion Labs email updates
Enter a contest or sweepstakes
Are referred to us through a marketing promotion
Participate in a marketing survey, promotion or event
Engage in Communications with us
Update your profile
Automatically Using Online Technologies. When you visit our Websites, open or click on emails we send you or related Communications, or interact with our advertisements, we or other third parties may automatically collect certain information about you using online tracking technologies such as cookies, pixels, web beacons, software developer kits, and related technologies. For more information, see Automatic Data Collection Technologies below.
From Third Parties. We collect information from our third-party partners, such as brands, data analytics providers, your contacts that have provided us your information, marketing or advertising providers, fraud prevention service providers, publicly available sources, and vendors that provide services to us.
Collection of Information for Text/SMS
We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and/or email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages. We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service. For example, we use cookies to track the items in your Shopping Cart and may use that information to send you triggered text campaigns (e.g., sending you personalized text messages such as shopping cart reminders). Message frequency will vary. Msg & data rates may apply. Reply STOP, Reply HELP. Reply HELP for help or email privacy@athleticpropulsionlabs.com
Automatic Data Collection Technologies
A. Technologies Used
Cookies. Cookies are small bits of data cached or stored on your computer based on Internet activity. Information collected through cookies may be obtained directly by or shared with third parties so that those third parties can provide analytics and advertising services to us. We use first party and third party cookies and other tools to monitor individual activity in aggregate to improve the Site. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of "flash" plug-ins, screen resolution, connection type, browsing behavior, and information that identifies the cookie.
You may update your cookie preferences by clicking here: Cookie Preferences
Pixels: Pixels (also known as web beacons) are types of code embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser.
Analytic Tools: We use third-party analytics providers such as Google Analytics on the Sites. Google Analytics uses cookies and similar technologies and IP address to collect and analyze information about use of the Services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/.
B. Purpose For Using Automatic Information Collection Technologies
Functionality, Support and Security: Some of the online tracking technologies like the cookies we use for a variety of functionality and support purposes, such as to recognize your device, remember what items are in your shopping bag, enable you to use an expedited checkout, if you have created an account at athleticpropulsionlabs.com, to facilitate navigation, to display information more effectively, to personalize your experience such as recognize you when you leave or return to our Site, maintain the security of our Sites, manage your account, prevent crashes, fix bugs, save your preferences, and assist with basic Site functions and other performance functions. Our checkout features are provided by third-party payment processors. For more information about our payment processor, please see Payment Processor below.
We utilize Google reCAPTCHA on certain parts of our Site to help protect against spam, abuse, and fraudulent activity. reCAPTCHA analyzes interactions with the Site to determine whether an action is being performed by a human or an automated process. This service may collect information such as your IP address, browser details, and user behavior data, which is transmitted to and processed by Google in accordance with Google's Privacy Policy and Terms of Service. The use of reCAPTCHA is essential for maintaining the security and integrity of our Site and your information.
The services used to manage consent preferences (Ketch) and privacy requests (Consentmo) collect your IP address and email in order to process these requests. For more information, see the Ketch Privacy Policy and Consentmo Privacy Policy.
Session Replay: Some of the technologies implemented are used in a manner to recreate your session and understand how you navigated our website, what content or Services you looked at, and other related information that helps us assess how our Sites are being used. We may obtain this information through the use of cookies and pixels, and may share this with third parties to obtain related insights.
Targeted Advertising and Marketing Measurements: Pixel tags may be used to market our services to you, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates. In addition, we may use the information we have collected from you to enable us to display targeted third-party advertisements on our website. Some advertisements on this website are served by third-party advertisers, ad networks, and ad servers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you. This may include information about your behavior on this and other websites, so they can provide you with interest-based (behavioral) advertising. We do not control these third parties’ tracking technologies or how they may be used. More information about advertising can be found in Retargeting and Advertising below.
Behavioral Analytics: We also use pixels in combination with cookies to track activity by a particular browser on a particular device. These pixels are provided by a third party and certain information may be shared back with such provider. In addition, we may use technologies included in applications (that are not browser-based like cookies and cannot be controlled by browser settings), such as SDKs, to track our communications, bring you advertising, and provide you with additional functionality, such as the ability to connect your account on our Sites with other third-party services. For more information about Advertising, please see Retargeting and Advertising below.
Site Analytics: We use analytics services, such as Google Analytics, to help us understand how users access and use the Sites through the use and sharing of cookies. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/.
For information about your choices related to automatic data collection technologies and your ability to opt out of certain sharing of information, please see Your Choices: Automatic Information Collection Technologies; Your Choices: Advertising; and Your Choices: Analytics below.
C. Retargeting and Advertising
We work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google, Meta, Yahoo, X, and other platforms that you may view on their platforms as well as on other websites and services.
As part of this process, we may incorporate tracking technologies into our own Site and Communications as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you ("Interest-based Advertising").
Payment Processor
When you make a purchase through our Site, we use Shopify as our third-party payment processor to securely process your payment information. Shopify collects, uses, and stores your payment and personal information as necessary to complete your transaction and in accordance with their own privacy policy, which can be reviewed at https://www.shopify.com/legal/privacy. The types of information accessed and processed by Shopify may include Payment Data, Transaction Data, Device Data, and Contact Data.
How We Use Your Information
We use your information collected on the Site for the following purposes:
Provide our Site and Products to You. We use your information to provide our Site to you, including to: (1) create and manage your account when you sign up to use our Services; (2) facilitate your access and use of our Site, including managing your shopping bag; (3) make purchases of products on our Site; (4) process your receipts and feedback on products to facilitate your participation in the related services, including but not limited to certain rewards programs; (5) send you notifications relating to your account and our products; (6) answer your Communications; and (7) perform other related business functions.
Communicate with You. We use your information to engage in Communications with you, such as to respond to your requests, inquiries, issues, feedback, and to provide customer service.
Market and Advertise. We use your information for marketing and advertising purposes, including sending marketing, advertising, and promotional communications to you by email, text message, or postal mail. We also use your information to show you advertisements for products.
Conduct Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Site and services. We also use your information to understand your interaction with our Site, advertisements, services, and our Communications with you. We also use your information to personalize your experience, to save you time when you visit our Site, to better understand your needs, and to provide personalized recommendations.
Security and Fraud Prevention. We use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions. We also use your information to enforce our terms and procedures, prevent security incidents, and prevent the harm to other users of our Site.
Legal Obligations. We use your information to comply with our legal and regulatory obligations, to establish and exercise our rights, and to defend against legal claims.
Business Functions. We use your information to support our core business functions, including to maintain records related to business management, loss prevention, collecting amounts owed, and identifying and repairing errors or problems in the Site.
How We Share Your Information
We may disclose or share your information with affiliated and non-affiliated third parties, including in the following scenarios:
With your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through "click-through" agreements; when you accept the terms of use on our Site; orally, either in person or on the phone; or by other means.
In a Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
To Non-Affiliated Third Parties. We may disclose or share your information with certain non-affiliated third parties to facilitate your access and use of our Site, and to provide us with certain business functions, including but not limited to sharing your information with brand partners, internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social media networks, payment processors, and other service providers who provide us a service (e.g., customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Site, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
For Legal Process And Protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply our agreements; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Site.
Retention of Information
We keep your information for as long as is necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.
Links to Other Websites
We are not responsible for the privacy policies of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. We are not responsible for the policies or practices of third parties. Please be aware that our sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our site is not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.
Security
We take appropriate steps to manage the privacy of your personally identifiable information and the security of the Site. However, we cannot guarantee the security of any information that is disclosed online.
Children
We do not knowingly collect personal information from children under the age of 13. Children are not permitted to use the athleticpropulsionlabs.com Site or services, and we request that children under the age of 13 not submit any personal information to the website. Since information regarding children under the age of 13 is not collected, athleticpropulsionlabs.com does not knowingly distribute personal information regarding children under the age of 13.
Your Choices
A. Viewing Your Information, Correction, and Updates
To update your customer information (name, address, telephone number, and email address), please contact us at the telephone number or address provided in this Web Privacy Policy. A limited amount of purchase information may also be available to you. Except where prohibited by applicable law, to protect your privacy, we will need to validate your identity before you update or review your information. If you wish to modify or update any information we have received, please contact privacy@athleticpropulsionlabs.com.
B. Communications
The following is information about how to opt out of receiving certain communications from us, depending on means of delivery:
E-mails. You can opt out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
Phone & SMS Text Messaging. You can opt out of receiving text messages or calls to your phone number at any time by (i) for text messages, texting "STOP" in response to any text message you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt out of calls.
C. Automatic Information Collection Technologies
The following disclosures relate to your rights and choices in connection with cookies and other tracking technologies:
Do Not Track. Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. Our site is not configured to alter its practices when encountering a 'Do Not Track' signal sent through the HTTP header of a browser or mobile app. For more information on "Do Not Track," visit http://www.allaboutdnt.com.
Global Privacy Controls. Global Privacy Controls (GPC) are browser or device settings that allow you to signal your privacy preferences, such as opting out of the sale or sharing of your personal information, to websites you visit. Where required by applicable law, we recognize and honor GPC signals as a valid request to opt out of the sale or sharing of your personal information. If you have enabled GPC on your browser or device, our website will process this signal in accordance with relevant privacy laws. For more information about GPC, please visit https://globalprivacycontrol.org.
Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
Below are links to instructions for managing cookies on commonly used browsers:
Google Chrome: https://support.google.com/chrome/answer/95647
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Safari (macOS): https://support.apple.com/en-us/HT201265
Please be aware that if you disable or remove tracking technologies, some parts of the Service may not function correctly. If you disable or refuse cookies, some parts of this website may then be inaccessible or not function properly.
D. Analytics
We use Google Analytics and Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.
E. Advertising
The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance ("DAA") and/or the Network Advertising Initiative ("NAI"). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.
F. Additional Legal Rights For Certain Residents
- Depending on where you reside, you may have certain legal rights in relation to your information.
- CA Residents: If you are a resident of California, please see our California Privacy Notice below.
- CO, CT, DE, IA, MT, NE, NH, NJ, OR, TN, TX, UT, and VA Residents: If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia please see our U.S. "Controller" Privacy Notice below.
- Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.
Children
The Site is not intended for children under the age of 13. This includes any links to other websites that we provide for our convenience. We don’t knowingly collect the information of children under 13 for any reason.
Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Privacy Policy. You should regularly check this page for any changes to this Privacy Policy.
Accessibility
To print a copy of this Policy, please click here: Print this Policy.
If you require a copy of this Policy in an alternative format, please Contact Us.
Contact Us
If you have questions or wish to make a request, please send an e-mail to privacy@athleticpropulsionlabs.com or contact us at the following:
Athletic Propulsion Labs, LLC
9701 Wilshire Blvd.
Suite 1000
Beverly Hills, CA 90212
help@athleticpropulsionlabs.com
California Privacy Notice
The following disclosures are made pursuant to the California laws that provide California residents additional rights with respect to our processing of personal information, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act and its implementing regulations (collectively, the "CCPA"), California Shine the Light Law, and California "Eraser Button" Law.
A. Your Rights
You have the following rights with respect to your personal information:
Right to Know. You have a right to request that we disclose, subject to certain exceptions, information concerning: (1) the categories of personal information we have collected from or about you; (2) the categories of sources from which we have collected that personal information, and the business or commercial purpose for the collection; (3) the categories of third parties with whom we have shared, sold, or disclosed your personal information, including the business or commercial purpose for said sharing, selling, or disclosure; and (4) specific pieces of your personal information, subject to appropriate exceptions.
Right to Delete. You have a right to request that we delete your personal information, subject to certain exceptions.
Right to Correct. You have a right to request that we correct your personal information, subject to certain exceptions.
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Right to Opt Out of the Sale or Sharing of Personal Information. You have a right to opt out of the selling or sharing of your personal information. Importantly, these terms have very specific meanings under applicable laws.
"Sell," "sale," or "sold" means the selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for money or other valuable consideration.
"Share," "shared," or "sharing" means the sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.
Right to Opt Out of Profiling or Targeted Advertising. We do not engage in any Profiling or Targeted Advertising, so you do not need provide us with notice that you are opting out of any Profiling or Targeted Advertising. "Profiling" means any form of automated processing of personal information to evaluate, analyze, or predict personal aspects concerning an individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. "Targeted advertising" means displaying advertisements to an individual where the advertisement is selected based on personal information obtained or inferred over time from the consumer’s activities across nonaffiliated websites, applications, or online services to predict preferences or interests.
Right to Non-Discrimination. You have a right to exercise the above rights without being discriminated against.
To exercise your rights, please see the section Exercising Legal Right Requests below.
B. Notice at Collection.
The chart below summarizes (i) how we collect, use, and share Personal Information we have collected in the last twelve (12) months, by reference to general categories specified in applicable laws like the CCPA, (ii) further information about the type of data that may be collected in such category, which are further described in Information We Collect above, and (iii) the sources of such information.
| CCPA Category of personal information (PI) |
PI we collect in this category (See 'Information We Collect' above for a full description of each category of PI) |
Source of PI (See 'Personal Information We Collect' above for a full description of each category of PI) |
|---|---|---|
| Identifiers |
• Contact data • Demographic data • Personal contact data |
• You |
| Commercial Information | • Contact data • Registration data • Transaction data • Communications • Marketing data • Device data • Online activity data |
• You • Business partners • Data providers • Public sources • Automatic collection |
| Geolocation Information | • Geolocation data | • You • Automatic collection |
| Financial Information |
• Payment data • Transaction data |
• You • Business partners |
| Online Identifiers | • Device data • Online activity data |
• Automatic collection |
| Internet or Network Information |
• Device data • Geolocation data |
• Automatic collection |
| Inferences | May be derived from your: • Device data • Online activity data |
• Automatic collection • Business partners |
| Protected Classification Characteristics | We do not intentionally collect this information, but it may be revealed in profile data or other information we collect | |
| Sensory Information | • Audio and Visual Information |
• Automatic collection • Business partners |
To learn more about the categories of personal information we collect, please see Information We Collect above.
For more information about how we use those categories of personal information, please see How We Use Your Information above.
For more information about how we collect categories of personal information, please see Sources of Information and Automatic Data Collection Technologies above.
The categories of third parties to whom we disclose this information are described in the section above entitled How We Share Your Personal Information.
C. Notice Regarding Disclosure for a Business Purpose
The business and commercial purposes for which we collect this information are described in the section above entitled How We Use Your Information.
D. Regarding Sale or Sharing of Personal Information
We do not sell personal information, but we may share personal information as those terms are defined under applicable laws. As we explain in this Privacy Policy, we use cookies and other tracking tools to analyze website traffic and facilitate advertising. We also work with third-party advertising and social media companies like Google and Facebook that collect your device data and online activity data from individuals who visit our website to help deliver interest-based ads to you. Please refer to the Automatic Information Collection Technologies section above and our Cookie Policy for more information.
We also do not have any actual knowledge of selling or sharing the personal information of any individual who is 16 years or younger.
F. Notice Regarding Sensitive Information
We do not use sensitive personal information for any purpose other than is permissible under applicable law, and we do not use sensitive personal information to derive characteristics about residents of California or any other state. Sensitive personal information is information such as your social security number, driver’s license number, state identification card, passport number, account log-in and password, financial account and password, debit or credit card number and access code, precise geolocation information, race, ethnic origin, religious or philosophical beliefs, union membership, the content of your mail, email or texts other than those communications you have with us, genetic data, biometric information, health information, or information that concerns your sex life or sexual orientation.
G. Notice of a Financial Incentive
We may offer financial incentives to consumers who participate in our rewards program. Participation in the rewards program may require you to provide certain personal information, such as your name, email address, and purchase history, in exchange for points, discounts, or other benefits. The value of your personal information is reasonably related to the value of the offer or benefit presented to you, which is determined by considering the expenses related to the collection and retention of the information and the value of the rewards provided. Participation in the rewards program is entirely voluntary, and you may opt in by enrolling in the program and providing the requested personal information. You have the right to withdraw from the rewards program at any time by following the instructions provided in your account settings or by contacting us as described in this Privacy Policy.
We do not discriminate against consumers for exercising their rights, but if you withdraw from the rewards program, you may forfeit any accumulated points or benefits as described in the program terms.
H. California "Shine the Light Law" Notice
California’s "Shine the Light" law (California Civil Code § 1798.83) allows California residents to ask companies with whom they have formed a business relationship primarily for personal, family, or household purposes to provide certain information about the companies’ sharing of certain personal information with third parties for their direct marketing purposes during the preceding year (if any). You can submit such a request by sending an email to help@athleticpropulsionlabs.com with "Shine the Light" in the subject line. The request must include your current name, street address, city, state, and zip code and attest to the fact that you are a California resident.
I. California Eraser Button Law
If you are a California resident under 18 years old and a registered user of the Website (as defined above), you can request that we remove content or information that you have posted to our website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please send an email to help@athleticpropulsionlabs.com or contact us as otherwise provided in the Contact Us section above.
U.S. "Privacy Controller" Notice
A. Applicable State Laws
Certain states outside of California, including Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, have laws in place that may grant you additional rights with respect to your information. If such state law applies, then this section sets out your additional rights.
B. Notice of Collection
To learn more about the categories of personal information we collect about you and how we use it, please see "Information We Collect" and "How We Use Your Information" sections above. To learn more about the categories of third parties with whom we may share your personal information, please see the How We Share Your Personal Information section above.
C. Your Legal Rights
If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, or another state where a similar heightened privacy law is applicable (excluding California), you have the following rights enumerated under the applicable law:
Right to Know and Access. You have a right to request that we disclose what personal information we’ve collected about you.
Right to Delete. You have a right to request that we delete your personal information.
Right to Correct. You have a right to ask that we correct the personal information it has about you, subject to certain exceptions.
Right to Opt Out. You have a right to opt out of the sale or use of your personal information for targeted advertising or profiling.
Right to Non-Discrimination. You have a right not to be discriminated against for the exercise of your rights described herein.
To exercise any of these rights, please see the section Exercising Legal Right Requests below.
If you are a California resident, please see the California Privacy Notice above.
Nevada Privacy Notice
If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. We do not sell your personal information as defined under Nevada law. However, to request email confirmation that we do not sell your personal information, email to help@athleticpropulsionlabs.com with "Nevada Opt-Out of Sale" in the subject line. We will provide the requested information to you via an email response.
How to Exercise Your Legal Rights
You may exercise your legal privacy rights described above as follows:
Right to information, access and deletion. You can request to exercise your information, access, and deletion rights by visiting our Your Privacy Rights page, by emailing help@athleticpropulsionlabs.com or by calling 866.672.8630. If emailing us or calling us, please specify which right you are seeking to exercise and the scope of the request. Under certain circumstances, applicable law allows or requires us to retain certain personal information, in which case, we will notify you that the relevant information will not be deleted.
Right to Correction. You can correct inaccurate information related to your account by emailing help@athleticpropulsionlabs.com or by calling 866.672.8630.
We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
Verification Requirements. For certain requests, we may require specific information from you to help us verify your identity and process your request. Depending on your request, we will ask for information such as your name, or an e-mail address that you have used with us. For certain requests, we may also ask you to provide details about the Dealership you are associated with and related employee information. If we are unable to verify your identity, we may deny your requests to know or delete.
Authorized Agent. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification.
Requests properly submitted will be responded to within the required period under applicable law. If a request is deficient, we may deny the request but will use reasonable efforts to explain the deficiency in the request so that you may correct the request. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by applicable law.
PIPEDA (Canada)
You may access your personal data and data rectification options by visiting our PIPEDA page.
APPI (Japan)
You may access your personal data and data rectification options by visiting our APPI page.
Notice to European Users
The information provided in this "Notice to European Users" section applies only to individuals in the European Union, the European Economic Area or the United Kingdom (collectively, "Europe").
Personal information.
Except as otherwise specified, references to "personal information" in this Privacy Policy are equivalent to "personal data" governed by European data protection legislation.
|
Category of personal information (PI) (See the CCPA definitions) |
PI we collect in this category (See 'Information We Collect' above for a full description of each category of PI) |
Source of PI (See 'Personal Information We Collect' above for a full description of each category of PI) |
|---|---|---|
| Identifiers |
• Contact data • Demographic data • Personal contact data |
• You |
| Commercial Information | • Contact data • Registration data • Transaction data • Communications • Marketing data • Device data • Online activity data |
• You • Business partners • Data providers • Public sources • Automatic collection |
| Geolocation Information | • Geolocation data | • You • Automatic collection |
| Financial Information |
• Payment data • Transaction data |
• You • Business partners |
| Online Identifiers | • Device data • Online activity data |
• Automatic collection |
| Internet or Network Information |
• Device data • Geolocation data |
• Automatic collection |
| Inferences | May be derived from your: • Device data • Online activity data |
• Automatic collection • Business partners |
| Protected Classification Characteristics | We do not intentionally collect this information but it may be revealed in profile data or other information we collect | |
| Sensory Information | • Audio and Visual Information |
• Automatic collection • Business partners |
Controller.
The controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation is Athletic Propulsion Labs LLC, 9701 Wilshire Blvd. Suite 1000, Beverly Hills, CA. 90212.
Legal bases for processing.
The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at help@athleticpropulsionlabs.com.
of pi information we collect above for a full description each category contact data registration about others profile communications marketing purchase you business partners providers public sources third party platforms device online activity automatic collection identifiers or network be derived from your: classification characteristics do not intentionally this but it may revealed in other security such as camera footage collected at our retail stores and office locations
Use for new purposes.
We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Sensitive personal information.
Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Service, or otherwise to us.
Retention.
We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Your rights.
European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
Access. Provide you with information about our processing of your personal information and give you access to your personal information.
Correct. Update or correct inaccuracies in your personal information.
Delete. Delete your personal information.
Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
Restrict. Restrict the processing of your personal information.
Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
You may access your personal data and data rectification options by visiting our GDPR Page. You may also submit these requests by email to help@athleticpropulsionlabs.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-Border Data Transfer.
If we transfer your personal information out of Europe to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so. Please contact us at help@athleticpropulsionlabs.com for further information about any such transfers or the specific safeguards applied.
Modifications of the Privacy Policy
We reserve the right to modify this Web Privacy Policy at any time. We will notify you by posting an amendment to the privacy policy on the Site. Such modifications will become effective on the day they are posted. We encourage you to frequently review the privacy policy for any modifications.