Summary

Athletic Propulsion Labs (“APL”, “we” or “us”) operates the athleticpropulsionlabs.com website (the “Site”), which is hosted in the United States. We want you, the visitor to our public website, to understand how we collect and use data about your Site visit. The privacy policy below identifies what information the Site collects, and what it is used for. For sales and support purposes, the Site collects some “personally identifiable information”, which is information that identifies you. This may include your name, address, email address, telephone or fax number, payment details, IP address and certain other information, which we explain in more detail below. We also use cookies, which gather certain forms of information from your computer to help us monitor and improve Site usage and performance. You can choose not to provide us with this information, but certain portions of the Site may not be available to you. We do not disclose this information to third parties for their marketing purposes, but we do use third party software and services to assist us with analyzing information regarding use of the Site. We may also disclose your information to others for other purposes, particularly if required to do so by law. The privacy policy for the Site is set forth below and you should contact privacy@athleticpropulsionlabs.com if you have questions or concerns about this policy or the use of your information.

Information We Gather

This is our online privacy policy (“Web Privacy Policy”). This Web Privacy Policy applies only to activities we engage in on the Site and does not apply to activities that are "offline" or unrelated to the Site. You should note that different privacy policies may apply to other parts of APL’s web presence – for example, password protected areas. We may collect two types of information through this Site: anonymous information and personally identifiable information (“PII”). We collect certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Site. The anonymous data we collect can include information such as the type of browser you are using, IP address, and the length of your visit to the Site. We may collect Personally Identifiable Information (including name, address, telephone number, email address, transaction information, credit card information and date of birth) when you:

  • Place an order on our Site
  • Return an item or make an exchange
  • Inquire about our services
  • Request a catalog or other information
  • Receive a gift package
  • Create an account at athleticpropulsionlabs.com
  • Sign up for Athletic Propulsion Labs email updates
  • Enter a contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event

We maintain the data that you provide us, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources. In all such cases you choose whether to provide us with the information, but certain portions of the Site may not be available to you if you do not provide the PII requested.

Cookies

Cookies are small bits of data cached or stored on your computer based on Internet activity. We use cookies to monitor individual activity in aggregate to improve the Site. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of “flash” plug-ins, screen resolution, connection type, and information that identifies the cookie. However, no other user information is generally collected. For example, we use cookies to:

  • Remember what items are in your Shopping Bag
  • Recognize you when you return to our Site
  • Enable you to use an expedited checkout, if you have created an account at athleticpropulsionlabs.com
  • Study how our customers navigate through our Site and which products they request in site searches

You may update your cookie preferences by clicking here: Cookie Preferences

Use and Disclosure Information

We do not sell or rent to others your personally identifiable information collected on the Site.

Uses by Athletic Propulsion Labs

We use the information collected through the Site for statistical purposes and for improving the Site, as well as for our marketing purposes and potentially sending commercial emails to you. We often engage a third party’s software or services to assist us with these analyses. As a practical matter, we must release your mailing address to a postal or courier service if we need to deliver physical product or information you requested. We use third-parties to assist us with our payment processing and marketing efforts, including assisting us with sending emails to you. This may include sending you free electronic newsletters and promotional emails for products and/or services offered on our Site as a service. We may send you newsletters and emails periodically listing current specials and deals from us or through our third-party service partners. However, you will have the choice to opt out of receiving newsletters and promotional emails for our products and/or services. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than APL. We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. We may also provide such personally identifiable information in response to a law enforcement agency's request or as otherwise required by law. We may provide your personally identifiable information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units.

Other Websites

We are not responsible for the privacy policies of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. We are not responsible for the policies or practices of third parties. Please be aware that our sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our site is not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.

Security

We take appropriate steps to manage the privacy of your personally identifiable information and the security of the Site. However, we cannot guarantee the security of any information that is disclosed online.

Children

We do not knowingly collect personal information from children under the age of 13. Children are not permitted to use the athleticpropulsionlabs.com Site or services, and we request that children under the age of 13 not submit any personal information to the website. Since information regarding children under the age of 13 is not collected, athleticpropulsionlabs.com does not knowingly distribute personal information regarding children under the age of 13.

Viewing Your Information, Correction, and Updates

To update your customer information (name, address, telephone number and email address), please contact us at the telephone number or address provided in this Web Privacy Policy. A limited amount of purchase information may also be available to you. To protect your privacy, we will need to validate your identity before you update or review your information. If you wish to modify or update any information we have received, please contact privacy@athleticpropulsionlabs.com California Civil Code Section 1798.83 permits customers of the APL who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to privacy@athleticpropulsionlabs.com or write us at:

Athletic Propulsion Labs, LLC

9701 Wilshire Blvd.
Suite 1000
Beverly Hills, CA 90212

866.672.8630

help@athleticpropulsionlabs.com

Notice to California Residents

Section effective as of: January 1, 2020

We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide to California residents an explanation of how we collect, use and share their Personal Information, and of the rights and choices we offer to California residents with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”).

Personal information that we collect, use and share. We do not sell personal information. As we explain in this Privacy Policy, we use cookies and other tracking tools to analyze website traffic and facilitate advertising. We also work with third party advertising and social media companies like Google and Facebook that collect your device data and online activity data from individuals who visit our website to help deliver interest-based ads to you, Please refer to the Interest-based advertising section above and our Cookie Policy for more information.

The chart below summarizes how we collect, use and share Personal Information by reference to the categories specified in the CCPA, and describes our practices during the 12 months preceding the effective date of this Privacy Policy.

Category of personal information (PI)

(Click here for the definitions from the CCPA)

PI we collect in this category

(See 'Personal Information We Collect' above for a full description of each category of PI)

Source of PI

(See 'Personal Information We Collect' above for a full description of each category of PI)

Identifiers

• Contact data
• Registration data
• Data about others
• Profile data
• Communications
• Marketing data
• Purchase data

• You
• Business partners
• Data providers
• Public sources
• Third party platforms

 

Commercial Information

• Contact data
• Registration data
• Purchase data
• Communications
• Marketing data
• Device data
• Online activity data

• You
• Business partners
• Data providers
• Public sources
• Automatic collection

Financial Information

• Purchase data

• You
• Business partners

Online Identifiers

• Device data
• Online activity data

• Automatic collection

Internet or Network Information

• Device data
• Online activity data

• Automatic collection

Inferences

May be derived from your:
• Device data
• Online activity data

 

Protected Classification Characteristics

We do not intentionally collect this information but it may be revealed in profile data or other information we collect

 

Sensory Information

• Security data, such as security camera footage collected at our retail stores and office locations

• Automatic collection


The business and commercial purposes for which we collect this information are described in the section above entitled How We Use Your Personal Information. The categories of third parties to whom we disclose this information are described in the section above entitled How We Share Your Personal Information.

Your California privacy rights. The CCPA grants California residents the following rights. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

  • Information. You can request information about how we have collected, used and shared and used your Personal Information during the past 12 months.
    • The categories of Personal Information that we have collected.
    • The categories of sources from which we collected Personal Information.
    • The business or commercial purpose for collecting and/or selling Personal Information.
    • The categories of third parties with whom we share Personal Information.
    • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
    • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
  • Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
  • Deletion. You can ask us to delete the Personal Information that we have collected from you.

You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of our Service.

We have provided additional information about how you can opt-out of the use of your information for interest-based advertising in the “Your Choices” section of our Cookie Policy.

How to exercise your California rights. You may exercise your California privacy rights described above as follows:

  • Right to information, access and deletion. You can request to exercise your information, access and deletion rights by clicking here, by emailing help@athleticpropulsionlabs.com or by calling 866.672.8630. We reserve the right to confirm your California residence to process your requests and will need to confirm your identity to process your requests to exercise your information, access or deletion rights. As part of this process, government identification may be required. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
  • Request a list of third party marketers. California’s “Shine the Light” law (California Civil Code § 1798.83) allows California residents to ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide certain information about the companies’ sharing of certain personal information with third parties for their direct marketing purposes during the preceding year (if any). You can submit such a request by sending an email to help@athleticpropulsionlabs.com with “Shine the Light” in the subject line. The request must include your current name, street address, city, state, and zip code and attest to the fact that you are a California resident.

We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

Notice to European Users

The information provided in this “Notice to European Users” section applies only to individuals in the European Union, the European Economic Area or the United Kingdom (collectively, “Europe”).

Personal information. Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.

Controller. The controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation is Athletic Propulsion Labs LLC, 9701 Wilshire Blvd. Suite 1000, Beverly Hills, CA. 90212.

Legal bases for processing. The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at help@athleticpropulsionlabs.com.

Category of personal information (PI)

(Click here for the definitions from the CCPA)

PI we collect in this category

(See 'Personal Information We Collect' above for a full description of each category of PI)

Source of PI

(See 'Personal Information We Collect' above for a full description of each category of PI)

Identifiers

• Contact data
• Registration data
• Data about others
• Profile data
• Communications
• Marketing data
• Purchase data

• You
• Business partners
• Data providers
• Public sources
• Third party platforms

Commercial Information

• Contact data
• Registration data
• Purchase data
• Communications
• Marketing data
• Device data
• Online activity data

• You
• Business partners
• Data providers
• Public sources
• Automatic collection

Financial Information

• Purchase data

• You
• Business partners

Online Identifiers

• Device data
• Online activity data

• Automatic collection

Internet or Network Information

• Device data
• Online activity data

• Automatic collection

Inferences

May be derived from your:
• Device data
• Online activity data

 

Protected Classification Characteristics

We do not intentionally collect this information but it may be revealed in profile data or other information we collect

 

Sensory Information

• Security data, such as security camera footage collected at our retail stores and office locations

• Automatic collection


Use for new purposes. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Sensitive personal information. Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Service, or otherwise to us.

Retention. We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

  • Access. Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct. Update or correct inaccuracies in your personal information.
  • Delete. Delete your personal information.
  • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
  • Restrict. Restrict the processing of your personal information.
  • Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

You may access your personal data and data rectification options by clicking here. You may also submit these requests by email to help@athleticpropulsionlabs.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.

Cross-Border Data Transfer. If we transfer your personal information out of Europe to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so. Please contact us at help@athleticpropulsionlabs.com for further information about any such transfers or the specific safeguards applied.

Modifications of the Privacy Policy
We reserve the right to modify this Web Privacy Policy at any time. We will notify you by posting an amendment to the privacy policy on the Site. Such modifications will become effective on the day they are posted. We encourage you to frequently review the privacy policy for any modifications.